Creative Direction

Corporate Branding:
Xavier University

In 2011 Xavier University redesigned its visual identity to better represent its brand of Jesuit heritage, academic excellence and community spirit. As Creative Director I worked on the branding platform to strengthen it's pillars and promise and then managed the redesign and guidelines. Leading a team of designers and working closely with the editorial team, we were able to implement the identity across all mediums. Those included: internal and external campaigns, advertising, print and electronic and, the most exciting, developing a new campus way finding program.

* Unless other wise noted, the selected examples were also my personal design projects.

Campaign Branding

In 2001 Xavier University kicked off a ten-year campaign with a goal set of $205 million dollars and exceeded that goal. The campaign needed to create pride in the school and excitement for it's future to fund the most aggressive physical campus transformation to date. As Creative Director and designer I managed the logo development and how it would blend with the 2001 design platform as well as develop strategies and implementation for its use.

* Unless other wise noted, the selected examples were also my personal design projects.